Sapphire Waters
A fresh brand for a company that treats your pool like a gem.
Service Categories
Graphic Design
Branding
Design to Print
Our Approach
Sapphire Waters came to us as a brand-new business with a clear vision: to stand out in the pool servicing industry with a look that felt polished, refreshing, and just a bit playful. From day one, we leaned into the idea of clarity, both in water and in branding. With taglines like “Dive into Sapphire Clarity” and “Treat your pool like a gem,” we knew the visual identity needed to be just as crisp and inviting.
Branding Concepts
Our design team explored a range of initial logo directions, all rooted in clean lines, blue tones, and modern simplicity. The goal was to reflect the professionalism of the service while keeping things approachable and memorable, like a cool pool on a hot summer day.
Finalized Design Style
Once we landed on the final logo, we built out multiple variations and a complete brand guide to support consistency as the business grows. The end result is a brand that feels cool, collected, and easy to recognize. From soothing blue tones to bold, simple icons, the design captures everything Sapphire Waters stands for.
Implementing the New Brand
Front
Back
Client Review
We have had a wonderful experience working with Small Town Socials as we start up our small family owned business. Their expertise, knowledge and skills in building successful businesses far surpass others in this industry. We have also appreciated their willingness to strategize and find creative marketing solutions to specific challenges we have faced. They offer a unique service that has been instrumental in getting our business off the ground, and to help us to have a professional and strong presence in our industry. We highly recommend Small Town Socials, Amy and her highly skilled team.